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It’s a free platform for sharing content (assuming your content is high-quality) to user communities with similar interests.Īs you grow your audience, you can also participate in AMAs (Ask Me Anything), which are live Q&As where users can ask you questions. Reddit gives marketers a few main benefits.Īs mentioned in another recent post, Reddit is a great tool for topic generation–particularly for uncovering “question keywords” that can be used on pillar pages or other deep dive-style posts. Those users are also anonymous, which is likely one of the primary reasons the platform is known for snarky comments and call-outs. A 2018 Content Marketing Institute even warns against the platform with a big “hell no” to using Reddit for marketing for anything that isn’t research.Ĭompared to platforms like Facebook, Instagram, or Twitter where ads and analytics are the real money-makers Reddit is run by user communities and unpaid moderators who use the platform to connect with people who share the same interests–in other words, the platform doesn’t need advertisers, which means users call the shots. Part of the reason that Reddit is so difficult for marketers to get right is that while it’s a massively popular sharing platform, it’s not exactly built for marketers. While users can choose which communities to follow, all public subreddits are eligible for a front-page appearance.
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Reddit is split up into thousands (reportedly around 50k) of user-created sub-communities, called subreddits, that cover just about every topic you could think of. The more upvotes you get, the more people see your content, while downvotes can bury your content fast. Users can submit posts and other users can ‘upvote’ or ‘downvote’ that content to indicate whether they like it–or don’t.
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A modest fee for interconnection with one of the big brand apps would be preferred because means less resistance from customers to installing specialised apps and provides them support. I'm open to using a different softphone client if necessary. 3cx is a great PBX so I'd ideally keep it to manage legacy voice but visual engagement is the future and I'm struggling.
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Issues:ġ) Effectively this means running a whole other set of services on top of our phone system which is doable but not ideal.Ģ) Many just dont play with Windows Desktop which is a must for staff (Facetime)ģ) The messenger services that go with them present a problem for audit trails, AV security threats not to mention firewall issues (Skype, FBM).Īll I want to do is enable phone calls with video. Often these are proprietary protocols or appear to be locked down implementations of WebRTC. Most popular solutions seem to revert to running their own apps (Skype, Line, Viber, FB Messenger, Apple Facetime, etc).
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Ideally one that works directly from a softphone that we can connect to 3cx and that the general public can readily access.ĭeploying & provisioning the 3cx softphone to all my customers isnt realistic.ģcx webmeetings seemed the logical place to start but there appears to be ongoing compatibility issues with WebRTC being compatible directly with browsers on IOS/Andriod ( ) not to mention the added complexity required of users to manage meeting rooms etc. I'm looking for a 1 to 1 video call solution to connect with my customers.
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