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“She was doing live streams and getting tens of thousands of people when she only had tens of thousands of followers,” says Roof.
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In Roof’s professional opinion: Bregoli’s numbers were unusual in that they reflected such a high level of engagement. Adds Roof with a laugh: “I think I slept on it.” “Dan called me back and was, like, ‘I get it,’” says Kluger. A fellow Floridian, Roof’s specialty was monetizing socials.
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It was a train wreck I couldn’t look away from.”Īfter speaking with Barbara and Danielle Bregoli, Kluger’s initial thoughts were: “Maybe there’s something there Maybe I could package a TV show… I called a lot of managers in the music business who basically laughed at me, and then I called Dan.”ĭan Roof also came from the branding world, but on the digital side. She was on the phone, screaming at people, like a hundred miles an hour. Phil thing, just to see what it was, but instead I came across a live stream of her on Instagram going berserk. “I type in her name on YouTube, expecting to find the Dr. Kluger had spent the last ten years working with artists and brands, but had pretty much given up on the music business. “I drove to her house and knocked on her door,” says Kluger, whose former office in Hollywood, Florida was about 40 minutes away from the Bregolis in Boynton Beach (where 10% of the population lived below the poverty line, according to the 2000 census). So how do you go from meme to major label breakout? This was the question her co-manager Adam Kluger asked himself shortly after hearing a remix of the catchphrase on Florida radio and Googling, “Cash me outside.” Little did she know that it would follow her in perpetuity. Then 13, Danielle Bregoli, who spent many of her nights sleeping on the floor of a trailer in a nearby RV park, seized on the TV opportunity almost unknowingly – delivering her famous line, “cash me outside, how ‘bout dat?,” as if she’d been saying it her whole life. Phil show was both an act of desperation and hope. A struggling single mom, Barbara Ann saw handing Danielle over to the authorities as her only option in obtaining professional help for the unruly teen. 20, 2016 episode of the daytime talk show, Bregoli’s mom Barbara Ann pleaded with the television doc to help her daughter.
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Phil chyron “I Want To Give Up My Car-Stealing, Knife-Wielding, Twerking 13-Year-Old Daughter Who Tried To Frame Me For A Crime.” To recap: on the Dec. 55 - two years later) and Kendall Jenner’s chalkboard scratching cameo at the end of Lil Dicky’s current hit, “Freaky Friday.”īregoli’s instant fame was of the viral variety, and came with the Dr. 58 in 2011, but was bested by the forgettable “Saturday” – No. 18 on the Hot 100 in 2006), as does Rebecca Black’s “Friday” (it peaked at No. Plenty of people have made a living out of being famous for being famous, but when it comes to transitioning to a legitimate music career, you’d be hard-pressed to find much more than the occasional novelty hit – Paris Hilton’s “Stars Are Blind” comes to mind (it actually reached No.
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In fact, in all of 2017, only one female rapper landed in the Top 50 most consumed songs of the year (Cardi B with “Bodak Yellow”), according to Buzz Angle, and just one standalone female artist (as opposed to a feature), Julia Michaels, cracked the top 20 songs in overall consumption.īut then again, nothing about the success story of Danielle Bregoli is to be expected. 77, respectively), she is in rarified company in just being eligible. This morning, it was announced that Cardi B won, but Bhad Bhabie’s nom is no fluke: the BBMAs are metric-based and, with two songs that charted on the Billboard Hot 100 back-to-back (“Hi Bich” and “These Heaux ” which peaked at No. 1 in his format with “American Idol” graduate Lauren Alaina, and is nominated three times R&B wunderkind Khalid, whose ubiquitous “Location” and “Young Dumb & Broke” was the soundtrack to much of 2017 and Bhad Bhabie, aka Danielle Bregoli, aka the “Cash Me Outside” girl, who is up against Nicki Minaj and Cardi B for best female rap artist. They include country singer Kane Brown, who notched a No. At tonight’s Billboard Music Awards, which recognizes artists who’ve made the biggest impact on the charts, as tabulated by Nielsen Music, several newcomers find themselves in major categories.
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